| Desk Research |  |
|
| Desk Research. (25-35 pages, in average) |
350 and more for one research topic |
| In-depth company information |
$500-$5000 / per company |
| Quantitative Research | |
|
| Planning | |
|
| Questionnaire design: up to 15 questions |
$50 |
| Questionnaire design: more than 15 questions |
$50 +5% for each additional question |
| Face-to-Face Interview | |
|
| Quantitative interviews — 1000 respondents in 32 cities of Ukraine |
$6600 ($6.6 for one interview) |
| Quantitative interviews (closed-ended questions) |
$8 and for 1 interview |
| Quantitative interviews (1000 respondents) |
$3,5-4,0 / interview of 15-20 questions<.nobr> + demographic data |
| $4,0-4.5 / interview of 20-40 questions + demographic data |
| Quantitative interviews |
$4-7 / interview if holding 800-1200 interviews and timing between 15 and 45 minutes |
| Quantitative interviews with target groups |
$400 and up |
| Panels | |
|
| Household panel (1200 households, representative sample, Ukraine) |
$1500-35000 per year |
| Household panel 1080, households error margin 4,56%. Proprietary |
$3,530 (one per quarter) |
| $12420 per year (one per quarter) |
| Household panel, 3000 households, error margin 2,74%. Proprietary. |
$6560 one per quarter |
| $23060 per year (one per quarter) |
| Household panel, 800 households, error margin 5,30% |
$800, one per quarter |
| $2669 per year (one per quarter) |
| Household panel, 800 households, error margin 5,30%. Proprietary. |
$3165 (one per quarter) |
| $11120 per year (one per quarter) |
| Household panel, 1600 households, error margin 3,75%. Proprietary. |
$4410 one per quarter |
| $15500 per year (one per quarter) |
| Household panel, 2400 households, error margin 3,06%. Proprietary. |
$5715, one per quarter |
| $20100 per year (one per quarter) |
| Quantitative interviews of television viewers |
$19-47 for one information block (depending on block size and included information) |
| Household panel-mеdia (+ TV channels, watched by all family members) |
$30 000 and more per year subscription |
| Household panel - 800 (1 from 10 standard parts of omnibus on Client choice) |
$800 one per quarter |
| $2669 per year (results in every three months) |
| Household panel -800 (media rating bulletin /10 standard parts / + 1 part in accordance of Client's choice) |
$599 one per quarter |
| $2002 per year (results in every three months) |
| Retail audit | |
|
| Trade outlet panels (retail audit) |
$10000-40000 per year subscription |
| Monitoring | |
|
| Monitoring of TV advertisement for 1 group of product/service for 1 month |
$200 |
| Monitoring of TV advertisement for 1 group of product/service for 3 months |
$300 |
| Monitoring of TV advertisement for group of product/service for 6 months |
$500 |
| Monitoring of TV advertisement for 1 group of product/service for 12 months |
$700 |
| Monitoring of TV advertisement full database interested items for 12 months |
$6000 |
| Monitoring of press advertisement for 1 group of product/service for 1 month |
$150 |
| Monitoring of press advertisement for 1 group of product/service for 3 months |
$200 |
| Monitoring of press advertisement for 1 group of product/service for 6 months |
$300 |
| Monitoring of press advertisement for 1 group of product/service for 12 months |
$400 |
| Monitoring of press advertisement full database interested items for 12 months |
$4000 |
| Monitoring of radio advertisement for 1 group of product/service for 1 month |
$150 |
| Monitoring of radio advertisement for 1 group of product/service for 3 months |
$200 |
| Monitoring of radio advertisement for 1 group of product/service for 6 months |
$300 |
| Monitoring of radio advertisement for 1 group of product/service for 12 months |
$400 |
| Monitoring of radio advertisement full database, interested items for 12 months |
$4000 |
| Monitoring advertising in subways for 1 group of product/service for 1 month |
$100 |
| Monitoring advertising in subways for 1 group of product/service for 3 months |
$200 |
| Monitoring advertising in subways for 1 group of product/service for 6 months |
$300 |
| Monitoring advertising in subways for 1 group of product/service for 12 months |
$400 |
| Monitoring advertising in subways full database for 12 months |
$3000 |
| Monitoring external advertising for 1 group of product/service for 1 month |
$50 |
| Monitoring external advertising for 1 group of product/service for 3 months |
$150 |
| Monitoring external advertising for 1 group of product/service for 6 months |
$300 |
| Monitoring external advertising for 1 group of product/service for 12 months |
$600 |
| Monitoring external advertising full database 12 months |
$6000 |
| Monitoring all kind advertising for 1 group of product/service for 1 month |
$350 |
| Monitoring all kind advertising for 1 group/service for 3 months |
$650 |
| Monitoring all kind advertising for 1 group of product/service for 6 months |
$950 |
| Monitoring all kind advertising for 1 group of product/service for 12 months |
$1250 |
| Monitoring of all advertising full database 12 months |
$18000 |
| Omnibus | |
|
| Quantitative interview — Omnibus |
$200-700 for analytical report |
| $30 for general questions |
| $120 for addition of closed-ended question |
| $200 for addition of open-ended question |
| Analysis and results delivery | |
|
| Statistical analysis of sociological data base research |
$35 for to 200 interviews, up to 12 questions |
| $35 + 0,15 up to 200 interviews/more than 200 interviews up to 12 questions |
| $35 + 5% from the sum total more than 12 questions / up to 200 interviews more than 12 questions |
| $35 + 3% from the sum total for additional excerpt / up to 200 interviews, up to 12 questions |
| Full database delivery with questionnaires |
$50 |
| Qualitative research | |
|
| In-depth interviews | |
|
| In-depth interview |
$15 and more for 1 interview |
| $20-50 for 1 interview |
| $500 and more |
| Testing of the product / service | |
|
| Product / service testing |
$3-7 for 1 interview |
| Testing advertising. Advantage-test. |
$8000-10000 for research of one roller |
| Testing advertising. Client Advertising Valuation. |
Starting from $94. (but not more than 10% of research advertising budget) |
| Testing advertising. Impact monitoring among consumers (800 respondents every three months in Ukraine) |
10-15 questions + demographics: $3,0-3,5 for 1 interview |
| Focus Group | |
|
| Focus group interview |
$500 and more for 1 focus group |
| $1.179 for 1 focus group (preparation + report + direct expenses) |
| $900 for 1 focus group |
| $5499 per year (one per quarter) |
| $500-800 for 1 focus group |
| $600 for 1 focus group |
| $700 for 1 focus group if conducting 18 focus groups or $750 if conducting 9 focus groups + $200 direct expenses for conducting focus groups in other cities |
| $830 without VAT (20%) for 1 focus group (+preparation, report and direct expenses) |
| $962 +20% VAT for 1 focus group |
| Expert interviews | |
|
| Expert interviews |
$10-15 per interview (10-15 questions) |
| $15-20 per interview (20-30 questions) |
| Expert interviews |
$20 per 1 interview |
| $400 and more |
| Strategic Planning | |
|
| Marketing Planning | |
|
| Business-plan and technical feasibility of a the trade center (mall) |
$5000-20000 its depending on format of trade centre |
| Concept creation for a mall |
$5000-15000 its depending on format of trade centre |
| Naming (trade mark, brand name) |
$550 |
| Trade center research |
$5000-50000 its depending on format of trade centre |
| Research of Marketing consulting (desk + expert interviews) |
$1522 |
| Research of the bank services market: quantitative interview 3000 respondents + desk research + forecast |
$1840 |
