|
 |
Corporate identity research |
|
If you are:
- a large, established corporation, with a solid presence in the capital and regions;
- a well known company, which is looking to increase its presence;
- a growing company that:
- is looking for reps in regions;
- aims at an increased presence in the area through local partners;
- would like to “screen” its current affiliations or partnerships — then you have probably thought quite often about the need to carry out a Corporate identity research.
Our approach to such surveys is two-fold:
- partner evaluations (verification of existing alliances);
- prospect ID and screening.
Depending on the scope of the research, elements frome each of the approaches can be combines and revised, to meet your criteria and knowledge needs exactly.
Partner Evaluations
are carried out on those local companies, about whom you already have some information, but would like to be more certain about specific aspects of their activities and status, before making further steps in cooperation (or scrapping it).
In the course of this research, we reveal such issues as:
- all legal and operating addresses, venues, and locations;
- main management approaches;
- organizational and HR structure with functional distribution of responsibilities;
- range of products or services (manufactured and/or traded);
- company production strategy;
- distribution, sales, and service methods used;
- analysis of storage, transportation, communications, and logistics;
- financial strength assessment;
- main customers and suppliers;
- overall performance evaluation;
- development of plans and viability;
- customers’ and suppliers’ plans toward the surveyed entity.
In case there is a need for deeper knowledge, we will carry out due diligence.
Partner ID and Screening
is carried out when our clients plan to enter a new regional (or national) market and do not have sufficient knowledge for sound decision-making.
Under these circumstances, we carry out a brief market overview, a short competitive environment survey, followed by identification and screening of potential allies (prospects), based on a parametric range to be defined with the client. Combining these data, we produce a list of the most likely fits.
|
|
