Nowadays, it’s quite a task to maintain leading roles in the food markets, especially in the sour-milk products segment. One needs to be constantly aware of the international standards Scylla, and the local tastes Kharibda.

The former task is easier - just keep up the good work of the QC dept., and ensure sufficient raw materials. Whereas to accurately understand and satisfy the latter, companies need to be permanently focused on the changing competitive challenges and messages that a consumer is bombarded with. Adding insult to injury are daily news (often - hidden anti-PR articles) about various dangers that a consumer is facing on the milk products market.

Ultimately, though, the consumer will stick to the product that tastes best for him. And the key to a winning taste is the near perfect understanding of consumer tastes, preferences, and gastronomical nuances.

For this exact reason, ZAO MOLVEST (Voronezh, Russia), through its Ukrainian representative office in Krivyi Rig, is constantly carrying out U&A studies, as well as samplings, tastings, and other consumer research. In November 2007, Molvest has partnered with Action Data Group to carry out its annual study in the cities of Dnipropetrovsk and Krivyi Rig. The formal study title is "Consumer testing of kefir and sour cream"

Konstantin Belov, analyst of the marketing dept., Molvest: "Product testing is highly important for our company. Comparing our products with the competition, we obtain a multifaceted consumer reaction. Which, after thorough analysis, we draw upon to modify or augment or recipes. The results of this study in Krivyi Rig and Dnepropetrovsk have served just that goal".

Brief info: The milk holding "Molvest" is a leading player in the local food industry. It unites a number of manufacturing enterprises in the European part of Russia. The key milk plant is "Voronezhsky". Main brand of Molvest is Vkusnoteevo, which in a short period reached national recognition status.

The year 2007 is over, and Action Data Group LLC would like to thank all its customers and partners for the fruitful cooperation.

The last year was productive, and we hope next one will be not worse.

Last year we started to offer a new service - remote focus groups for Customers who cannot be present at ADG’s focus group facility in person for whatever reasons.

In addition to our own news, you can subscribe to RSS-news or short sectoral reviews across a wide range of Ukrainian industry and business sectors.

In the year 2007, Action Data Group completed over 70 research and 15 consultancy projects, and some most interesting of these projects are highlighted below.

• The Ukrainian market of special fats. A competitive environment and needs.

• Consumer preferences of vegetable oils. Repositioning an existing brand (focus-group).

• Revealing of preferences to washing machines of premium-class.

• Market of air conditioners (focus groups, home visits, depth interviews).

• Consumer testing of kefir and sour cream (hall-test)

• Consumer preferences of snacks

• Mystery Shopping at audio-video stores

• Assessment of sales volume of certain categories of household goods in DYI markets

• The attitude to means for washing and their application (qualitative research – focus group)

• Consumer preferences for brake fluid and a cooling liquid.

• Analysis of the Ukrainian market of PVC, polyethylene and polypropylene sanitary engineering production.

• Market for means of protection of respiratory ways and faces; key players and market size.

• Revealing of preferences at schoolboys to studying English and motivation of a choice of educational institutions

• Research of market of the ware-house real estate of Kharkiv and 30-km area

• Research of market of the commercial real estate of Dnipropetrovsk

• Research of market of the market of wooden house-building

• Analysis of the Ukrainian market of walls and ceiling overlapping from aerated concrete

• Monitoring of cost and the prices for engine oils in Ukraine (recurring project)

• Analysis of the market for dental-technical materials and their preference

Except for new customers we had new information partners. We’d like to thank these web-resources:

• http://b2blogger.com/

• http://marketing.rbc.ua/

• http://ukrbiz.net/

• http://pr.adcontext.net/

• http://marketing-online.com.ua/

• http://ukrindustrial.com/

• http://cfin.ru/

• http://www.4p.ru/

      In the coming year Action Data Group LLC guarantees further fulfilment of its obligations towards our customers, despite of everything.

Stay with us – we never let you down!

Dear Partners, Colleagues, and Friends!

Sic transit another year. Although the results are still to be evaluated, let us stop for a moment and recall our success stories, of which there were plenty.

Remember the successful projects, closed contracts, and new happy clients. Bring back that happy feeling – the feeling of victory and success.

And with this mindset let’s move on to the new year, trusting that it will bring even more of the good stuff – from our business, our communications, and our victories – all of which are fully in our hands.

A Merry Christmas and a Happy New Year!

Sincerely yours, Action Data Group.

Action Data Group informs our partners and clients about breaking-off relations with the web-portal «Ukrbiznes» (http://www.ukrbiznes.com) and stopping of the placing of our publicity information and other materials on this media.

Although the materials placed from our name on this resource are actual yet, an update can be asked on web pages of other internet-media and on our web site.