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Advantages |
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| Action Data Group |
The Rest |
| We deliver complex and integrated knowledge. |
Provide discrete fragments of data, usually
conflicting or insufficiently verified, be
it market or survey data. |
| We have carried out numerous consulting
projects, when the client initially was not ready to specifically
formulate the exact, point-by-point needs. In many cases, fine-tuning
of the work needs to be done after the project has started. We understand
this need and are always reasonably flexible, without renegotiating.
Example |
Usually quite capable of carrying out strictly
defined types of market research and data retrieval. The weak link
of this kind of approach is lack of broad vision and lame execution
when trying to transcend the limits of competence, by wishing to meet
“all the client’s needs”. |
| Our integrated approach to the synergies of
in-house consultants and part-time researchers results in skilled
and trained project teams who understand, and work
toward, the same end-goals. |
Usually lack controlled delegation experience.
Either try to carry out everything “in house” with a limited amount
of employees, or simply assign hired guns to tasks, ending up with
half-baked results. |
| We always keep our clients informed of the progress we make in the research,
regarding them as a part of team; reveal any problems or
inconsistencies along the way, and try to solve them in a real
time by adjusting the research plans, in order to incorporate the changing sets
of data or facts. |
As a rule, go ahead with the “signed, sealed
and approved” initial plan, delivering unneeded or far-fetched
results, which slowly die on a shelf after the presentation. |
| All our working results are proprietary. We never sell
the results of research commissioned by one client to any other
entities. We do not have, nor do we accept, conveyor-type projects. |
Often, slightly modified results of a proprietary
research are offered for sale to any other entity - thus you end up
paying for the information, belonging to the business community, losing
all competitive advantage of the knowledge. |
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The table below reflects our approach in cases when our client doesn't have a strictly defined set of knowledge needs.
Distribution of input, %
| 1. Needs assessment |
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| 2. Design and phrasing of specific sub-tasks for research stages |
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| 3. Selection of the most appropriate methodologies and research techniques |
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| 4. Assignment of effort level and the means; quality control |
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| 5. Data analysis and interpretation |
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| 6. Decision on need of, and approaches to, the next stage of project |
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| 7. Analysis of knowledge gained at previous project stage, revision of goals, and back to point 1 above |
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